The Loobylu Story

Loobylu is back, brim full of dreams and ideas and a patchwork backpack full of tricks and surprises.

Loobylu is the brainchild of artist and designer Claire Robertson - an Australian expat living on top of a mountain, in the woods, on a tiny island off the west coast of British Columbia. From this little pocket of the Pacific Northwest, she and her tiny crew create one-of-a-kind dolls, unique paper goods, and lovingly handcrafted gifts to send out into the world.

Established as a craft blog back in 1999, Loobylu led the charge for a new revolution of quirky, colourful young crafters across the globe. It is a pleasure to continue to share inspiration and ideas as well as our own unique line of products.